PR Newswire - ELFBAR wins "2025 Korean Consumer Best Brand Award"

• Reflecting the brand's unwavering commitment to quality and user experience
• Setting new benchmark for vaping products
• A strong retail presence covering nearly half of vape stores in South Korea

SEOUL, South Korea, May 8, 2025 /PRNewswire/ -- Leading global vape brand ELFBAR announced it is honored with the "2025 Korean Consumer Best Brand Award" in South Korea.

The award, in the "Single-use E-cigarette" category, is bestowed upon ELFBAR in recognition of its premium quality and innovation, as well as its commitment to placing adult users at its core.

"We are very pleased to be the laureate of this widely-recognized award in South Korea. This honor aligns with ELFBAR's pursuit of constantly innovating, by placing users at the core of our premium products," says Jacques Li, ELFBAR's global spokesperson. "This prize is synonymous with our stepped up ability to deliver what Korean adult users are truly looking for in this product category."

Since entering the Korean market in January 2023, ELFBAR has introduced a diverse product portfolio — including the world-renowned King Series, BC series, and its e-liquid ELFLIQ — all receiving widespread acclaim for their best price for quality offerings.

ELFBAR remains unwavering in its commitment to investing continuously in R&D and delivering more innovative products to adult users worldwide, including in South Korea, a priority market.

ELFBAR Ice King: redefining vaping standards

Premiered in December 2024, ELFBAR's latest product in South Korea, Ice King, has quickly gained popularity and received countless glowing reviews.

As ELFBAR's first adjustable device, Ice King features a five-level coolness adjustment and intuitive user interaction, allowing users to customize their cooling sensation with a single press.

Drawing inspiration from ice cubes, Ice King features an uneven surface. Its striking coloring reinforces its icy attributes, while the coolness adjustment button — in a jagged ice cube shape — adds a distinctive yet intuitive touch. 

The device also offers a battery and e-liquid display, three vaping modes, and adjustable airflow, delivering a fully personalized experience.

In addition, Ice King has been recognized as a Gold Winner at the 2025 MUSE Design Awards, further affirming its outstanding design.

Retail presence in relentless expansion across Korea

ELFBAR has maintained a strong retail presence in nearly 50% of vape stores nationwide, including over 90% of stores in central Seoul — a record thanks to our local business partners.

About ELFBAR

ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has stayed committed to compliance, youth access prevention and sustainable growth in its unwavering responsibility as a leading brand favored and referred by tens of millions of adult users worldwide.

For more information, please visit elfbar.kr.
For inquiries, please contact pr@elfbar.com.