PR Newswire - ZEELOOL Unveils Rebrand as the Ultimate "Daily Optical Stylist"

AUSTIN, Texas, May 6, 2025 /PRNewswire/ -- ZEELOOL, the innovative online eyewear retailer has recently launched a complete rebrand that positions itself as the ultimate "Daily Optical Stylist" The revamped strategy introduces an overhauled and visual identity, improved digital shopper experience, and refocuses the brand on it's strength, providing practical, affordable fashion eyewear for all of life's moments.

Eyewear Crafted for Every Moment

The new ZEELOOL is built around a simple concept: Eyewear Crafted for Every Moment. In practice, this shows up in the brand's versatile and creative eyewear collections designed around moments we all experience in our daily lives, as seen in their Professional Life, Weekend Wear, and Vacation Mood collections. Through an affordable yet stylish product offering ZEELOOL encourages and enables consumers to match glasses and sunglasses with every outfit, outing, and occasion. No longer are shoppers bound to one or two pairs of cost-prohibitive glasses; they are free to explore and express themselves at will, thanks to a progressive direct-to-consumer retail model and affordable pricing that eliminates unnecessary middlemen.

Delivering a Premium Digital Experience

When it comes to establishing a premium and frictionless digital experience for shoppers, there are two primary aspects. 1. A beautifully designed visual experience that showcases products as they actually are, and 2. A user experience that is intuitive and reduces unnecessary screens and flows.

ZEELOOL's rebranding completely refreshes their visual system, featuring a new sleeker logo, tightened color palette, and elevated photographic standards. The new aesthetic better communicates their "Daily Optical Stylist position and is both professional and approachable, allowing any and all customers to feel comfortable shopping their online platforms. 

Beyond the visual update, ZEELOOL's online platforms have been redesigned to focus on clarity of information and ease of use. Users have all their questions about the product and purchasing preemptively answered through an intuitive interface and product pages that include all essential, practical, and aesthetic information. Additional improvements include a cleaner landing page, improved checkout, and a redesigned mobile app allowing users to shop on whatever device they're most comfortable with.

The refreshed ZEELOOL brand is now live across all digital platforms. Fashion enthusiasts, eyewear collectors, and those seeking to elevate their personal style with high-quality, affordable glasses are invited to explore the new collections at ZEELOOL.com.

About ZEELOOL

Established in 2017, ZEELOOL makes high-quality, affordable eyewear that blends style into consumers' daily needs. As your daily optical stylist, ZEELOOL offers prescription glasses and sunglasses that prove fashion doesn't need a premium price tag. With nearly 2,000 unique frames organized across six collections based on daily scenarios, ZEELOOL provides options for every look, occasion, and personality. Each pair combines durable materials, precise craftsmanship, and the latest optical technology. Through their streamlined digital shopping experience, ZEELOOL continues to make fashionable eyewear accessible to everyone.