PR Newswire - HelloRide and Razer Launch Singapore's First Co-Branded Shared Bicycles

SINGAPORE, Nov. 4, 2025 /PRNewswire/ -- HelloRide and Razer have unveiled Singapore's first co-branded black-and-gold shared bicycles, blending mobility, lifestyle, and gaming to introduce a "ride-to-earn" concept. This initiative transforms daily commutes into interactive, reward-driven experiences.

The new fleet showcases Razer's signature black-and-gold aesthetics combined with HelloRide's blue, creating striking visual statements across the city. These bicycles serve as moving cultural symbols, merging premium design with everyday mobility.

Riders selecting the Razer bikes unlock exclusive digital benefits, including 8% cashback in Razer Gold and 1,000 Razer Silver points, redeemable for gaming gear and subscriptions. This partnership turns every ride into a rewarding journey.

Available to all HelloRide users in Singapore with no deposit or top-up required, the Razer x HelloRide bikes offer true pay-as-you-go rides starting from just $1. The fleet is conveniently stationed at high-traffic MRT stations, bus interchanges, lifestyle hubs, and along the Marina Bay waterfront, ensuring seamless access for commuters and leisure riders alike.

This collaboration promotes shared mobility adoption, helping reduce carbon emissions and urban congestion. By fusing sustainability, aspirational design, and digital incentives, HelloRide and Razer make green commuting a lifestyle choice, not just a necessity.

We invite you to experience this innovative partnership firsthand. Please contact us to schedule a ride and explore the future of urban mobility.

Contact: Paula Olaya, paula.olaya@heliosww.com